Lexus: IS 300 AWD Reveal
The debut of a new “modern classic” from Lexus
As a prelude to the start of 2019 sales, Lexus was looking for a unique on-site event to host the premiere of the all-new IS 300 AWD along with the debut of other 2019 models.
We procured four aerial performers and set up two elegant black fabrics that draped to the floor for the aerialists to perform on between the cars to create an evening reception that immersed attendees in the Lexus brand. Their dealership was transformed to be the perfect location to attract media, while also allowing the club’s elite members to participate in the fun.
Our production team created a custom environment to match Lexus’ black and silver theme, while our logistics professionals created flowing ceiling decorations, divider curtains, and a beautiful red carpet to welcome in guests. Every detail was considered, from Lexus-branded ice sculptures to custom built logo projection spotlights showcasing the encircled ‘L’ — the badge of the Lexus IS.
While the club’s elite enthusiasts celebrated the opportunity to witness the exclusive event, the vehicle’s reveal resonated with the media and the owners who provided rave reviews about the performances and décor.