Land Rover Evoque New Model Reveal
The debut of a “European Staple” from Land Rover
The Challenge
As a prelude to the start of 2019 sales, Land Rover was looking for a unique and elegant on-site event to host the Land Rover Evoque reveal.
The Idea
We worked with our Event Planning team to create an evening of intrigue and excitement for the new release. From the first guest’s arrival everything was taken care of; maticulously professional Valet greated guests at the door and lead them into the showroom while our Event DJ met them with lively beats. The Land Rover Evoque was enhanced by brand colors, logos, and particularly placed performers. Gold Statues were placed carefuly around each of the cars to accent them while a Contortionist and Lollipop Aerialist demonstrated flowing grace and movement to entertain those snacking on delicious catered appatizers. A Strolling Table ensured the guests were never without a snack or charming conversation as she maneuvered her way around the room .
Outside our large 30×30′ tent created shade to allow guests to endulge in a custom cigar handrolled from our Cuban Cigar Roller. Under the tent, seating was provided for those looking to take in the summer with craft cocktail served on our solid Ice Bar by our brilliant Craft Cocktail Bartenders. We even created a signature cocktail for the event called “Tea Thyme” to complement the European themed event. Adding to the decidance and glamour, we provided a rich red carpet adorned with velvet ropes and retro-styled furnature to put a bow on the event’s feel.
The Result
The event was the largest attended Land Rover car release in the history of the dealership. Each guest had a glowing review on the organization and entertainment of the night. The hosts were thrilled and the entertainment drew in over a hundred more people than they had received RSVP’s for. Even the Mayor dropped by to see the festivities and congratulate them on their excellent event.
“Professional and very organized. Height Entertainment helped make our Grand Opening a spectacular event.”
-Rob Jullion, Sales Manager, Jaguar Land Rover Windsor
